PHOTO : SUZU TAKESHI
LOCAL : HIDAKA MOUNTAINS , HOKKAIDO , JAPAN
PHOTO : SUZU TAKESHI
LOCAL : LAKE SHIKOTSU , HOKKAIDO , JAPAN
Main Art 1
HAPPY NATURE GIRL
She is the "main character "of the illustration.
Elements to consider:
Happy girl + smashed bottle that turns into a rainbow
that finish with the TNF dome + clouds +
nature’s elements like trees/flowers.
Unisex Clean Trails Oversized T-Shirt
Main Art 2
HAPPY CLEAN UP DAY
The PATRON Truck is one of the central elements surrounded by nature/people that are cleaning/
small animals/mountains.
The aim is to recreate a clean-up happy moment
(hearts and music notes) with also a meaningful quote.
Unisex Mountain Cleanup Oversized T-Shirt
Unisex Mountain Cleanup Oversized Hoodie
SHOPPING MALL MOCKUP
Unisex Mountain Cleanup Oversized Sweatshirt
SHOPPING MALL MOCKUP
Unisex Mountain Cleanup Relaxed Shorts
TOTE BAG MOCKUP
Unisex Mountain Cleanup Relaxed Joggers
Unisex Mountain Cleanup Relaxed Shorts
In the first drafts I prepared several elements and we selected the most attractive ones.
I positioned them all looking for a composition that looked nice.
As you can see in the photo, I did this on top of my bed...because...
…I don't have a desk big enough. ^^
DRAFT SKETCHES
ART DIRECTION
-"Clean up" some areas to have more visible/distinguishable elements..some areas are too crowded.
-Create a connection between the rainbow and the TNF dome logo.
-Remove the skull form the duffle bag and the dome with the flowers ( there are 2 in the artwork but are not needed).
-Include the text underneath in the composition ( looks floating in the page…so,add some elements to connect it with the rest).
-Elements to be 'extrapolated',to use as single artworks on the garments:
Happy girl
Animals + Nature
A drawing of a group of animals
Bottle/rainbow to mix with the TNF/PATRON logo
ART DIRECTION
-Some elements are adorable, but the outcome is too "full".
-Keep the truck as central element and rework the rest with not so many items around.
"Less is More".
-Remove the cartoony character hiding in the forest.
-Make a second trial with the quote "explores gather" with the same nature’s elements as the "nature’s playground.
-Make the Sun more centred in the composition keeping the symmetry.
-Elements to be ‘extrapoled',to use as single artworks on the garments:
Patron's Truck
Girl in the tend + small animal/nature element
